As we all know, social networking can often lead to success online, or at least play a part in it. Many people these days are using Twitter for their networking, but it has been hard to find new people to follow for any particular niche.

The WebProNews team has introduced a new tool that makes that much easier, and users are loving it. The tool is called Twellow, and has been well received. Many are calling it a feature that Twitter should have had in the first place.

Mashable has a good write-up on Twellow, which is basically a directory of Twitterers broken down by categories (and sub-categories) of interest.

For example if you want to find some new people to follow in the marketing field, you could go to the marketing category, and perhaps even the CMO category to find some Chief Marketing Officers of companies to follow. They would probably have some useful information right?

There are many categories that contain members based on their interests and bios. You may want to tweak your own bio a bit to accommodate searches.

Twellow is still in alpha, and will probably have plenty of new features and updates in the future.

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