I think we all know the old childhood saying, “Sticks and stones may break my bones, but words will never hurt me”. Well, no offense to the yesteryear cliche’ but that saying means very little in the blogosphere, or just about any other aspect of the internet. Words are the driving force of success when creating a website.

While most people tend to think of ‘keywords’, there’s more to utilizing language than just having good SEO. You might be listing well in Google, but that doesn’t mean that people are going to want to stick around once they visit. Here is when utilizing words to your advantage can be a huge boon for success.

There are several words you’ll want to see around your site if you want your traffic to convert. First, should be synonyms for ’speed’ or if you don’t want to get too fancy just use the word itself. You’re not trying to write a poem so just keep it simple. People want to get things done quickly, so if you can persuade people that going through your site is quick, or fast then you’ve just made a sale.

Another trend you’ll want to go after is security. Feeling safe is just as if not more important than getting things done quick. When people visit your site, they want to have a sense of security. If you’re selling items online, this is of even more importance.

Remember, when you’re creating your site that keywords aren’t everything. Just providing an overall feeling is important and this is done through the tried and true use of word structuring.

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