A recent survey has shown that most small business owners are planning on making significant investments in web design, SEO, and email marketing over the coming year.

This is just a sign that those running an online business are going to continue to see an increasing amount of competition.

This is of course, a good reason to do the same yourself, and if you’re already doing it all, then you’re ahead of the game.

But if you are already doing it, it’s a good time to evaluate how well you are doing it, and if need be to step up your efforts.

As far as design, find places online that will review your site. Get some honest feedback from unbiased people. If you just show your friends and family, they’re likely to tell you it’s good regardless.

As far as SEO, well, how well are you ranking for your targeted keywords? If not well enough, maybe you’re not targeting the right ones. What do you want people to search for to find you?

For email marketing, are you advertising in publications that appeal to your target market? The more targeted the publications, the better conversion rates you are likely to have.

Stay ahead of the game. Otherwise, the competition is going to scoop up all the customers.

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