Yesterday we discussed including URLs in your offline marketing efforts, such as print ads, but what if you used a different URL for different campaigns like Helen Leggatt at BizReport suggests?

This could help you determine which campaigns were more effective. Basically, it’s a way of tracking offline advertising to your site.

Once you figure out which campaigns are more effective, you can tweak your other campaigns to hopefully match the success of the ones that work well.

Before you know it, you may have more traffic than you can handle. So make sure you are set up to handle the load. But that’s another story all together.

Giving different URLs in different campaigns is also a good way to keep your ads fresh. Stress that you are not just directing them to the same page they’ve already seen. This is something different, and it may spark some curiosity about what you have in store at this different page. Like the Burger King ad that Leggatt mentions. They direct people to haveityourway.com, which is a different landing page than burgerking.com (although it redirects to bk.com, it is still a different page).

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