We talked recently about attracting offline eyeballs to your web presence as a way to potentially get more money from your online efforts.

More specifically though, if you are selling physical goods, take a look at the way you are packaging them. Is there room on the packaging to stick some more marketing materials?

SmallBusinessNewz cited two examples of effective package marketing techniques. One from a nut company and one from a gum company.

One used a cartoon character and a message about finding our more online, with a special URL based on that character, as well as having a separate URL for their regular site. The special one redirected to the regular one, but it inspires one to investigate when it is used in conjunction with the character.

The other one takes you to a MySpace page where there is plenty of interactivity and socializing to be found. Both are effective ways to use a physical packaging (that is probably being used regardless) to market a website.

This is a strategy that sellers should keep in mind. I don’t see why this should be limted to companies. You could use this technique as you sell goods on eBay auctions or whatever.

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