eBay announced the eBay Partner Network, a new global affiliate program for publishers driving traffic to eBay. It will officially launch on April 1st.

eBay says the Network will continue to help it “extend the reach of its platforms to the edges of the Web”.

It will “allow eBay to more closely align the program with the needs of its publishers and the eBay Community, and will eventually engage all of eBay’s assets to create one of the most robust affiliate networks in existence”.

“Affiliate partners are central to eBay’s ongoing strategy of improving the user experience and increasing engagement,” said Matt Ackley, vice president of Internet marketing at eBay. “The new eBay Partner Network will allow us to have a direct relationship with our affiliates, innovate faster and deliver new products and tools in a more timely and efficient manner, providing new revenue opportunities for our affiliates and creating a more streamlined user experience for our buyers and sellers.”

eBay and Half.com will no longer run their affiliate programs through ValueClick’s Commission Junction platform. They will be required to move their affiliate links over to the eBay Partner Network by May 1st.

The eBay Affiliate Program has over a hundred thousand members and is one of the most successful tools for driving buyers to eBay.

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