Call it a coincidence, or perhaps it’s a sign that last week I wrote about utilizing Twitter for expanding your site’s traffic. Today, another social networking platform you should be looking into is Facebook. While many of the aspects of Twitter relate to how you should be using Facebook, there is a bit of a difference.

Twitter is a ‘micro-transaction’ of social networking, while Twitter is more of a broad encompassing site. Unlike Twitter, Facebook is more of a friend based, and community driven site. There’s groups, forums, people with shared interest. Also, Facebook is more cohesive and is more about profiles and contacting friends.

So, if you do use Facebook here are some things you should remember:

- Facebook is pretty much on top in the social networking ladder. If you’re going to go the social route for some advertising, Facebook is your best start.

- Much like Twitter, you have to be involved with what you do on Facebook. You should be continuously updating, and garnering new friends.

- Try and let users come to you. Unlike traditional marketing, you can’t be too upfront on Facebook. Most people can smell an ad from a mile away. So, be natural and let people find out what your product, or site is about.

- Another aspect of Facebook to keep an eye on is their advertising system. If you don’t want to go the social network route, then you can post traditional advertising on the site. With over 180 million users, that’s quite a market to utilize.

Facebook with just about any ad platform is all about how much you invest. The great thing is you don’t necessarily need to put a lot of money into it, but it will require some of your time. So, if you believe in the old adage, ‘time is money’, then I guess technically you are paying for it.

But can pay some dividends.

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