Quick question: What colors define your site?

If you can’t answer that question quickly and in a single sentence, I predict that your site will be dead before the end of the year. Chances are it looks like your site ate some bad oysters!

Although I’ve recently changed the color scheme for Cash Quests, I have always known that using colors correctly is one of the best ways to brand your site and make it memorable - that’s why in a world with millions of blogs, mine became known as “the pink one“!

If you can’t define your site’s color scheme, there is a good chance that your readers will find your site either too cluttered or too boring and both result in your site being very, very forgettable!

Be memorable

Consider that most webmasters blend their AdSense for a reason - it increases clicks - so having green AGLOCO ads with red Text Link Ads mixed with blue AuctionAds on your site creates nothing more than a technicolor storm that nobody is interested in looking at or clicking on. You can forget about making money from it!

So what colors should you choose for your site? Don’t just pick your favorite color - conduct psychological warfare and choose the color that will best reflect the theme of your site and lead to maximum revenue:

• Black - Bold, strong and elegant. This color is great for creating drama and hammering home a strong message to your readers. Some view it as evil, but nobody can deny that it will intimidate your readers into submission.

• Grey - Traditional, conservative and stylish. Nothing controversial about this color as you’ll be telling it all without bias and prejudice. Practical, but about as inspirational as a your grandfather’s socks.

• Brown - Helpful, effective and stable. Rarely used in fashion as it’s often seen as “dirty” but suggests reliability and strength due to it’s associations with leather and wood. Excellent for financial sites.

• Blue - Secure, responsible and trustworthy. Hence, it’s the most popular color for advertising and the default AdSense color. It won’t stand out in a crowd, but it won’t alienate anybody either.

• Green - Health, freshness, wealth and prestige. The color of choice for every nature site but also for every spammer trying to sell you an e-book. If you’re going to use this color, you have better have a custom template and logo or your readers are going to think “SPAM” straight away.

• Purple - Creative, spiritual, artistic and sensual. Often associated with fantasy due to it’s rareness in nature, it can be hard to build credibility based on this color. However, it will work very well on artistic and feminine sites.

• Red - Stimulates the release of epinephrine into the brain and is therefore associated with excitement, passion and aggression. Not great for business sites due it’s relationship to debt but fantastic when you’re looking to inspire and excite your readers with a new concept.

• Yellow - Suggests warm and cheer while enhancing your concentration. That’s why it’s used on legal pads! Yellow appeals to intellectuals and is great for educational and informative sites.

• Orange - Excitement, cheer and is the equivalent of a gigantic exclamation mark. It’s great for highlighting information and drawing attention to key points. My color of choice!

• Pink - Feminine gentleness combined with high energy and spirit. However, due it’s feminine implications, it can alienate some advertisers and turn them away from your site. If your site is directed towards a feminine audience, there is no better color to use!

Whatever your choice, don’t underestimate the power of color on your site. There’s a very good reason that everybody knows that the Ferrari logo is a black horse on a yellow background and that Coca-Cola is white script on red - color creates impact!

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