Get Offline Eyeballs to Look at You Online
Want to make money online? Here’s an idea: advertise your URL offline. It seems so obvious, yet many are still not doing so. Print advertising can drive a good amount of traffic to your site if you include your URL and your URL is a memorable one.
In fact, recent research by the Magazine Publishers of America shows that ads that include a URL inspire about 3 times as much web traffic to the advertisers’ sites as ads that don’t include one.
Something to think about.
If you are strictly an online business, it may not have occurred to you to do much offline advertising (even if this is just in local publications), but eyeballs are eyeballs and you need all of them that you can get to achieve maximum success.
If you run a brick and mortar business and are looking to make some money online, promote your website everywhere you can. Not just in print advertising, but in any marketing material you use. Business cards, flyers, signs, posters, bags, etc.
The point is: get people to remember your site. It also helps if you give them a reason to go there, so make sure your site is worth visiting before you go to all of this promotion effort.
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