“Every blogger has his or her sneaky tactics that are used in the neverending quest to gain links, readers, subscribers and money. When I first came across these tactics I began thinking about how ethical some of them were, and then I realized something: nobody gives a damn.”

That one small quote from World of Angel will rank as one of the best quotes you’ll read about making money online this year.

While many complain about the evilness of some bloggers and the tactics that they use, the fact remains that this evilness makes money - a lot of money!

Why I share unethical tactics

If I told you that I have a secret technique that will earn you $1000 overnight, do you want to hear it? Of course you do. How about if I told you that the technique was very unethical? Do you still want to hear it? Of course you still do. You may not use the technique or apply it but I bet that you still want to know what it is, right?

And that’s the power of evil blogging. It’s magnetic.

It isn’t hard to understand why this occurs. A story about a man who made millions exploiting the rich is much more interesting than the story about the man who made the same amount of money by working hard at his job. We already know the story about working hard as most of us live it everyday, but the man who exploits the rich represents something new and exotic that excites our curiosity.

Some will say that unethical tactics shouldn’t be shared and that they are leading many astray…that’s fine…but what they’re forgetting is that the unethical tactics are written for those who want to read about unethical tactics - and that’s a very large market!

If you don’t want to read about some slightly “black hat” ways to make money online, you should probably give up your quest to make money right now! You may not plan on using any unethical techniques, but to make money you need to know all of the techniques available so that you can make the choice not to use them. Not knowing the unethical techniques may also see you getting fooled by those who do know them!

Knowledge is power. Even knowledge of the unethical kind.

Monetization of ethics

Greed is good and the nice guys finish last.

If you’ve found a way to cheat the system or a way to take advantage of a program in a new way - share it! If you don’t, someone else will share it and I guarantee that they’ll get more revenue generating traffic and exposure than the person who wrote about how they’re following the rules.

‘Ethical’ is for poor people

The point of it all is that as a blogger you seriously need to consider your overall strategy for making money. The point at which “do the right thing” is outweighed on the scales by “make money” is the point at which you’ll start to seriously earn some real cash. You will then have to make the choice of whether you want that money or not.

Am I telling you to be evil? No. It’s a choice you’ll have to make yourself but keep in mind that “the evil way” to do so something is exponentially more remarkable than “the ethical way” to do something. You won’t always like it, but being remarkable makes money.

Google’s motto may be “Don’t be evil” but you have to admit that banning people from Adsense without giving reasons is a truly unethical way to increase the integrity of their system and increase revenues.

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