If you want to make money there is a simple which looks really easy on paper:

1. Find what people want.
2. Give it to them.
3. Do it so well that people who didn’t initially want it now feel that they can’t live without it.

There has recently been a lot of bloggers who have decided to leverage their blog and create a “product” which can they push to you through their blog. Whether it’s a list, an advertising network or a new type of social media the results have been similar - they get steps 1 and 2 right but struggle with the 3rd.

The secret ingredient to achieve the crucial 3rd step is what separates the rich from the wannabes: PASSION

You can put a lot of energy and thought into a product, but unless you believe in it 100% and are completely devoted to it’s success, how can you expect others to feel the same?

Hence, if you’re launching a new product, forget about telling people how “good” it is. Instead, show them how they can’t live without it.

That’s how you get the diehard followings that make the iPod, MySpace and Google such incredible money makers.

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