It may seem like common sense, but there are many people out there trying to make money off of their web sites and not even tracking where their visitors are coming from.

Keeping up with web analytics can help you see the weaknesses in your online marketing efforts, and therefore serve as a call to action to increase those efforts in certain areas.

Analyzing stats is critical, particularly for search engine optimization. You can find out what keywords people are searching for to get to your site, and from there decide if you want to continue optimizing for those, or start optimizing (or trying harder to do so) for different keywords and phrases. Remember getting found is the biggest (and possibly the hardest step) to getting a sale on your web site.

There are a ton of web analytics tools out there that can help you get to know what is really going on with your site. Some popular ones include: Google Analytics, ClickTracks, Omniture, and WebTrends.

Keeping track of your web site’s stats will help you to gain perspective on what courses of action you should take to better monetize it.

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