Promoting your website online is great but if you truly want to earn the money that creates an empire, you need to start promoting your site offline too. Your site may not be ready for an international conference like the one that eBay runs and you may not have the cash to send your top supporters a gift certificate every month, but there are many cheaper options to promote your site offline that are available to everyone.

Think something that everyone needs. Think something that can be produced cheaply. Think something that can be sent easily anywhere in the world. Think pens.

They’re cheaper and mightier than a sword

You don’t need to spend a lot of money to promote your site offline as you can pick up pens from BicPromoPens.com for as little $0.29 per pen. You read that right - twenty nine cents per pen. I can’t buy them anywhere offline for that price and you can pick them up at BicPromoPens for that price with your site’s logo on them.

If you’re thinking that you’re going to receive a flimsy piece of plastic that will break as soon as you write your first AdSense check deposit slip - think again - all of the pens at the site are high quality BIC promotional pens and BicPromoPens.com has been providing promotional products for over 30 years! They’ve been doing it for longer than I’ve been alive!

If you want to pay a bit extra and promote your site as a high quality destination, you can get some brilliant Executive Wood Twist pens or Carbon Fiber pens and you can order laser engraving to place your site’s domain on to the pen. That’ll create a great, long lasting impression for your website that will really show your customers that you’re not a “here today gone tomorrow” web operation.

Every webmaster has a different budget, but with the amount of pens that you can find there, you’ll undoubtedly find something that you can afford.

Don’t believe me that pens are the way to go? Well don’t just take my word for it because BicPromoPens.com is run by the same people that John Chow uses for his offline blog promotions.

While business cards are often thrown away quickly, everybody keeps a pen!

Extra promotional ideas

If you’re not sold on using BIC pens as an offline marketing technique, there are quite a few other options that you may wish to consider. The trick is to think about objects that are cheap, useful and will be kept for a long period of time.

Why not print off some refrigerator magnets that can be picked up from as little as $0.19 a piece. At that price, every AdSense click you get can buy you another magnet that can be given away to one of your site’s supporters.

However, if you want your offline promotions to really have a great ROI, you need to match up your niche with the promotion. If you run a sports related site, there is no better gift or product for your readers than a bottle with your logo branded on it.

There are countless ways to promote your site cheaply offline. You just need to know where to look!

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