Sometimes, Not Even John Chow Can Save Your Blog
You can’t buy a readership.
In early April, IPOJourney.com purchased and received a $300(!) ReviewMe review from the popular blog of dot com mogul John Chow. You’d think that since John’s blog has a large readership and is in a related niche, IPOJourney would be confident that it was going to see some of John’s readers get on board and start reading the site.Why didn’t it happen? The site was….well…somewhat lacking. A bit of a “rushed” site to say the least. I’m probably being a bit too nice here as the webmaster even admitted that it was probably a contender for the “dumbest ReviewMe purchase of all time”.
From IPOJourney’s traffic graph, can you spot when John reviewed them? :)It just goes to show - you can promote, write, beg, spam and spend a bucket of cash but there’s only one real way to build a sustained readership for your site: Provide content that keeps people coming back.
And what type of content keeps people coming back? I’ll tell you tomorrow.
You can read John Chow’s $300 review here.
Rich people subscribe to Cash Quests
Excellent Post! Money truly can’t buy trust and readership which we need to build over a period of time.
by Ashwin
Good example, I have heard a lot of times ( almost too many) that Content is king. This stresses the point more than any other article, especially the graph is a big help.
by Basketer
yeah its just like getting a digg, one day of crazy traffic then it’s back to normal
by Bob Buskirk
agreed content is king … but it surely is the slowest way to build the gold-chest … how i hope google realize that and reward the original and serious publishers …
by stocktube
hello kumiko,
I think you were banned from adsense because of using traffic exchange programs like blogexplosion,blogmad.It is violation of adsense TOS.Want link exchange with my blog http://earn-onlinemoney.blogspot.com/ let me know i will link back to you.
Thanks,
jaya
by bhjayalaxmi
It’s not surprising that IPOJourney hasn’t continued receiving visits. The last post is dated 9th April. How on earth would anyone expect people to keep coming back if there is no new content.
The idea was also rather lame to begin with.
by Steve